The crypto industry has always been about being early, spotting the next narrative before it hits the mainstream. In 2020, it was DeFi. In 2021, NFTs. Then came the waves of GameFi, SocialFi, and AI-Fi.
Now, a new high-value frontier is emerging, one that’s been hiding in plain sight:
Information Finance — or InfoFi.
What Is InfoFi?
InfoFi stands for Information Finance, a fast-growing Web3 category that monetizes the creation, curation, and distribution of high-value information. Think of it as a protocol layer for rewarding knowledge, where attention is tokenized, credibility is trackable, and intelligence is finally monetizable.
Unlike SocialFi, which rewards virality, InfoFi rewards signal.
It’s about the people who call out market trends early, surface powerful ideas, share timely insights, and help others navigate the chaos of crypto, not just noise or memes.
In essence, InfoFi turns alpha into a financial asset.
And in 2025, two platforms are defining what this new economy will look like:
1. Kaito (Yaps): The Alpha Layer for On-Chain Intelligence.
Kaito is building what many are calling the “Bloomberg Terminal for Web3.” But instead of gated research, Kaito’s approach is radically different: open, decentralized, and token-incentivized.
What is Yaps?
Yaps is Kaito’s signature InfoFi product, a crypto-native, crowd-curated, and token-rewarded platform for market insights, charts, threads, and trading ideas.
Posts on Yaps are called “yaps”, but don’t let the name fool you. These aren’t your typical tweets or random takes. They’re high-signal posts, backed by community validation, engagement metrics, and on-chain staking.
Key Features That Make Yaps Powerful:
- Proof of Alpha:
Instead of relying on likes and impressions, Yaps measures the accuracy and predictive value of a post. It’s a system that rewards being right, not just being loud. - On-Chain Reputation:
Every contributor on Yaps builds a public, tamper-proof alpha score. This means the more high-value insights you post, the stronger your influence across the platform and eventually across DeFi protocols, DAOs, and research firms. - Token-Curated Feeds:
Readers can stake tokens to amplify or dispute a yap, creating an incentive layer around information quality. Over time, this creates a self-curating feed where the best ideas rise to the top, not just those that go viral. - Research Monetization Without Ads or Subscriptions:
Analysts can earn directly from their ideas through upvotes, staking, tips, or by building a portfolio of high-impact yaps tied to their on-chain rep.
Why Kaito (Yaps) Is Set to Explode in 2025:
- Early traction with power users (traders, analysts, protocols)
- Integration with major tools like Dune dashboards, X (Twitter), and DeFi APIs
- Token incentives + reputation layer that goes beyond simple point farming
- Upcoming token launch and airdrop speculation, with rewards likely to be tied to your alpha contributions
This isn’t just a place to read about the market. Kaito is positioning itself as a credential system for intelligence in crypto, one that could influence how capital is allocated in the future.
2. Cookie (Spark): Curation as a Superpower.
If Kaito is for alpha creators, Cookie is for the curators, the underrated people who surface, amplify, and distribute valuable information across the crypto ecosystem.
Cookie flips the traditional social media model by rewarding you not for what you say, but for what you share, especially if it helps others discover value.
What is Spark?
Spark is Cookie’s InfoFi interface, a gamified content curation layer where users earn “Spark” (points, rep, and future token allocations) for sharing, reacting to, and boosting valuable crypto content.
Unlike engagement farming on X, Spark rewards signal farming, surfacing genuinely useful tweets, threads, tools, news, and research in a noisy space.
Key Features That Make Spark Stand Out:
- Link-to-Earn Protocol:
Spark enables users to share a link (thread, article, tool, chart, etc.) and earn rewards when others engage with it, verify its value, or take actions like bookmarking or reposting. - Curation Bounties:
Projects and protocols can set bounties for users who successfully share or promote their best content. This turns every user into an on-demand marketing node, paid in real-time. - Social Graph Layer:
Spark overlays your existing X and Web3 activity to calculate your curation score, mapping your influence and reach across channels. - Reputation + Future Airdrops:
Cookie rewards those who consistently provide signals to the community. The better your history of surfacing value, the higher your chances of becoming a top-tier curator with access to exclusive drops and monetization tools.
Why Cookie (Spark) Is Set to Boom in 2025:
- Solves a huge problem in crypto: signal discovery amid noise
- Appeals to a broader user base, not just traders, but creators, curators, and community builders
- Airdrop speculation + points system heating up
- Positioned to be the “LayerZero” of attention, helping all kinds of projects route information through valuable social nodes
Cookie makes the information economy more equitable because everyone can create cutting-edge alpha, and everyone can recognize it and help spread it.
Why InfoFi Is Bigger Than It Looks.
Here's why InfoFi is not just a side narrative, but possibly the next foundational layer of Web3:
- People trust curators more than platforms. InfoFi shifts power from centralized algorithms to decentralized reputations.
- Information is alpha. In crypto, being early = profits. InfoFi rewards the people who bring early insights to light.
- Tokenization of everything is inevitable. From attention to opinions, everything is becoming financialized. InfoFi captures this early.
In the next bull cycle, projects like Kaito and Cookie will be critical for surfacing the signal, rewarding the messengers, and building networks of trusted intelligence across chains.
Final Thoughts: Don’t Just Consume, Participate
You don’t need to build your own protocol or launch a token to win in Web3.
Sometimes, all you need to do is be early to a narrative, show up, and participate.
- Share research? Start posting yaps on Kaito.
- Read high-signal threads? Start curating them via Cookie Spark.
- Have opinions? Build an on-chain rep that will one day become more valuable than any follower count.
If you missed the early days of DeFi, NFTs, and SocialFi, don’t miss InfoFi.
The new economy of information is already here.
And it’s rewarding those who help others to stay ahead.
